EUGENE PERMA: nearly 100 years of innovation, expertise and know-how exclusively dedicated to the beauty of hair.
These are the key dates in EUGENE PERMA’s history since its creation.
1885: Charles Hahn, a pharmacist in Geneva, invents a lotion to treat and beautify hair
1900: Advertising visuals by Coulange-Lautrec introduced in 1900, which are re-introduced in 1971
1918: Eugène Ltd is created by its founder, Eugène Sutter
The first hot permanent is launched called « Eugène »
1927: Launch of Biorène, a special restructuring treatment for sensitized hair
1936: « Eugène » permanent wave treatment is introduced
1938 : « Regina Nova » hot permanent device is introduced by Perma
1939: « Extrait de l’officiel de la Couture »
1946: « Perma Tieda » warm permanent devices are introduced
1946: Perma devices and furniture are first featured in hair salons
1951: Perma advertising campaign is launched
1961: Eugène Color brand is created
1966: The first Kéranove vials are launched and sold in drugstores and hair salons
1990: Solaris, the professional bleaching range, is introduced
1991: The Artist(e) range is launched, a new line of professional styling products
1992: Carmen professional hair color is launched
1998: The Cycle Vital range is launched, the first well-being and beauty range that is in tune with the hair’s biorhythm
2005: Essentiel range is launched, a high-end selective hair care brand
2011: Yzaé is launched, the first bi-phase next generation hair color with an oil base that is ammonia-free and fragrance-free
2012: Prestance is launched, a range of professional hair sprays, Prestance receives three awards
2012: A new EUGENE PERMA Paris hair color collection is introduced
2013: Artist(e) is given a new design and features new products
The first EUGENE PERMA mood-boosting styling range
